The first step to quitting smoking is to know why you’re doing it. And the truth is, “because it’s bad for you” isn’t always a good enough reason. Your reason to quit smoking should be something personal, something powerful that can help fuel your quit. Something that can give your willpower a little extra boost when you’re having a tough day. Is it to watch your grandkids grow up? Or to give away your daughter at her wedding? Maybe you want to see the world after you retire. Or simply grow old with the one you love. Whatever the reason, it’s should be your reason. So… what’s your why?