Why do millions of ex-smokers credit their quit to Nicorette products?

Because we take the pressure out of quitting and offer support in the form of quality-assured and clinically tested nicotine replacement therapies (NRTs).

As you navigate starting a life without cigarettes, you'll probably need some assistance along the way.

That's where we come in.

Nicorette and NicoDerm CQ are here to support you on your quit journey.

Brand History

Nicorette is America's trusted smoking cessation brand. Launched in the US in 1984, Nicorette was the world’s first NRT.

Nicorette has marked over 40 years of success globally thanks to the innovation and effectiveness of our products. And, it’s important to take a look back at the other cultural and legislative changes that have helped millions of Americans quit smoking along the way too.

In 1984, the first ever nicotine chewing gum was invented from Nicorette. Then followed patches and lozenges. Alongside that, the CDC was making moves to create tobacco education programs as more science was being presented on the dangers of smoking.


Science Behind Our Products

We’re a leader in quitting for a reason. Our products are designed with innovative tech to give you the best chance of quitting for good.

Therapeutic Relief

Nicotine is the active ingredient in Nicorette and NicoDerm CQ.

Increased Success

Nicorette helps you quit smoking by gradually stepping down your exposure to nicotine.

Leading Technology

Through decades of research, we’ve advanced smoking cessation with high-performance innovations, like the SmartControl Technology in NicoDerm CQ, designed to deliver steady doses of nicotine throughout the day.

So Why Quit with Us?

Market Leader

As the market leader in smoking cessation aids, we’ve been helping millions of smokers quit for over 40 years. All our products are FDA-approved and rigorously tested and clinically shown with a well-established safety and efficacy profile at reducing nicotine cravings. Our science-based technologies are what keeps our NRTs working hard to satisfy your cravings, making you less likely to pick up a cigarette.


We go beyond products and offer support through MyQuit™ a program designed to help you navigate the highs and lows of quitting. The journey can be difficult, but you don’t have to go it alone. MyQuit™ is there for you every step of the way.

Options for Everyone

Our customers appreciate the great-tasting flavors of Nicorette Gum, the discreet Nicorette Lozenge products and the ease and lasting craving power of NicoDerm CQ Patch products, there’s an option for everyone.

Commitment to Safety

Nicotine replacement therapies, such as Nicorette Gum, Nicorette Lozenge products and NicoDerm CQ Patches are smoking cessation aids used to relieve nicotine cravings and withdrawal symptoms.* Nicotine replacement therapies are medication and, as with all medications, some people may experience side effects during use.

For more information, explore our Safety & Side Effects page.
*Craving relief associated with quitting smoking. Individual results vary.


MyQuit™ is an email support program based on where you are in your quit and customized for you — because what you need in your first week is different than what you need in your last.

With MyQuit™, we provide tips, inspiration, resources and ongoing guidance to ensure that your quit becomes a way of life — not just the products you’re using on your journey.

Join MyQuit™ Program

1. U.S. Food and Drug Administration. What It’s Like to Quit Smoking. https://www.fda.gov/tobacco-products/health-effects-tobacco-use/what-its-quit-smoking

2. American Cancer Society. Nicotine Replacement Therapy to Help You Quit Tobacco. https://www.cancer.org/healthy/stay-away-from-tobacco/guide-quitting-smoking/nicotine-replacement-therapy.html


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