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About Nicorette® Company Details and Brand History

Helping millions of Americans quit smoking for over 35 years

 

Nicorette® has been helping millions of Americans quit smoking for over 35 years. From the great-tasting range of Nicorette® Gum to discreet Nicorette® Lozenges for on-the-go rapid relief from cravings, Nicorette® is an effective form of nicotine replacement therapy that can double your chances of successfully quitting compared to willpower alone.*

 

Nicorette® is America's trusted smoking cessation brand. Launched in the US in 1984, Nicorette® was the world's first nicotine replacement therapy.

 

GSK – the maker of Nicorette® and the world's sixth-largest pharmaceutical company – creates innovative nicotine replacement therapies and smoking cessation products, including the best-selling NicoDerm CQ brand.

 

The History of Nicorette®

Nicorette® nicotine gum was developed in Sweden in the 1970s and launched to become the world's first widely available nicotine replacement therapy. It was the brainchild of Dr. Ove Fernö, head researcher at the Swedish pharmaceutical company Leo AB. Dr. Fernö had seen how submariners and aviation crews switched to chewing tobacco when unable to smoke. The innovation behind Nicorette® Gum wasn't merely adding nicotine to chewing gum. Dr. Fernö's chemistry innovation allowed for the steady, controlled release of nicotine as the gum was chewed, providing relief from cravings and other nicotine withdrawal symptoms.

 

GSK also offers the nicotine patch in the US under the NicoDerm CQ brand, which initially launched in 1991. In 1996, the FDA changed the status of Nicorette® Gum and NicoDerm CQ to over-the-counter medicines – allowing millions of Americans easier access to quit smoking support.

 

In 2004 Nicorette® launched Peppermint, the first coated nicotine gum, with a Fresh Mint gum launching in 2005..

 

Continually at the forefront of nicotine replacement therapy, GSK launched Nicorette® Coated Ice Mint Lozenge – the first and only FDA approved coated lozenge. Designed to mask the taste of nicotine, its bold flavor and smooth texture create a fresh-tasting lozenge that provides lasting craving relief. Discover more about how Nicorette® Lozenge works and potential Nicorette® side effects.

 

Nicorette® Sponsorship

Nicorette® has been a proud sponsor of yacht racing and NASCAR racing for many years. In 1993, it partnered with Finnish yachtsman Ludde Ingvall – who started the first non-smoking yacht racing team in 1991 – and entered NASCAR race sponsorship in 2005 with Casey Mears. Nicorette® sponsored Hendrick Motorsports with Jeff Gordon's car and operated the Nicorette® Quit Crew program to help racers quit smoking.

 

More recently, Nicorette® teamed up with former NASCAR driver Dale Earnhardt Jr. for the campaign Taste, Test, Drive. The campaign sees Dale talk about NASCAR driving and his successful journey to quit smoking.ii

 

The Path to Zero

As Nicorette® marks its 36th anniversary, take a look back at the other cultural and legislative changes that have helped millions of Americans quit smoking.

 

Sources

i. Nicotine Gum Approved By US. New York Times. https://www.nytimes.com/1984/01/18/us/nicotine-gum-approved-by-us.html. Accessed 09/02/19.

 

ii. GSK taps NASCAR favorite to drive awareness of new Nicorette® lozenge. FiercePharma. https://www.fiercepharma.com/marketing/gsk-and-nascar-favorite-drive-awareness-nicorette-ice-lozenges-digital-and-pr-campaign. Accessed 09/02/19.

 

*When using Nicorette® Lozenge. When using 9 or more lozenges per day. Follow the label for proper dosing.

 

The path to zero