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Quitting isn’t easy, but it is more flexible than ever. Millions have used Nicorette® and NicoDerm® CQ® to help them quit smoking.* Some of them put down their cigarettes and never looked back. And that remains a great option. But many others could benefit from more flexibility in their quit. Recent FDA directions for use mean you can choose to approach your quit more flexibly if you want. See Smoking Cessation Expert Frank Vitale explain these new, flexible ways to quit smoking. START even if you can’t immediately stop smoking You should pick a day to quit smoking and begin using Nicorette that day, even if you aren’t immediately able to stop smoking. start
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SLIP UP and still stay on track If you’re using Nicorette to quit smoking but slip up and have a cigarette, you should not stop using the product. You should continue using Nicorette and keep trying to quit smoking completely. slip
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STICK with it, even if you need more time to quit Users of NRT products should still use the product for the length of time indicated in the label—for example, 8, 10 or 12 weeks. However, if they feel they need to continue using the product for longer in order to quit, it is safe to do so in most cases. Consumers are advised to consult their health care professional if they feel the need to use an OTC NRT for longer than the time period recommended in the label. stick
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You can use any package of Nicorette or NicoDerm CQ following the new ways to quit. Some stores may not yet have packages with the new directions. However, the product is exactly the same. Nicorette Gum Calms cravings & reduces irritability and anxiety associated with quitting smoking. Nicorette mini Lozenge Starts to relieve cravings in just three minutes. Nicorette Lozenge Delivers craving relief that lasts, even after the lozenge has dissolved. NicoDerm CQ Helps prevent the urge to smoke all day long. Back to top

Every quit is a success. But every smoker is different. So every path to success is different, too. Some people start using Nicorette or NicoDerm CQ and never pick up another cigarette, but some people need a little more flexibility to reach their goal of being smoke-free. Now, for the first time, you can choose the way to quit that best works for you. Nicorette and NicoDerm CQ are excited about these new, flexible directions for use that are recommended by the FDA. Now you have more options for using these products during your quit attempt. You may be wondering why this is changing now and what the FDA has to do with it. Part of the FDA’s job is to ensure the safety and effectiveness of health products and approve how these products should be used. Recently, the FDA made a recommendation to remove certain warning statements and make modifications to the directions for use of Nicorette and NicoDerm CQ. The new directions for use are just the latest development in more than 25 years of FDA support for nicotine replacement therapy (NRT) products and are based on extensive safety and efficacy research involving more than 50,000 smokers. The products themselves are the same formulas that have helped millions of smokers around the world quit by gradually weaning them off of their tobacco addiction. They can still be used as you may have used them in the past. But as more research has been done, the FDA has been able to recommend them for use according to the new directions. Back to top ^

What’s changed about how I can use Nicorette? Now, you can start using Nicorette or NicoDerm CQ on the day you decide to quit, even if you can’t immediately stop smoking. There are no significant safety concerns with using Nicorette and NicoDerm CQ if you slip up and have a cigarette. You should use Nicorette or NicoDerm CQ for the time indicated on the label. If you feel you need to use Nicorette or NicoDerm CQ for longer in order to quit, it is safe to do so in most cases. You should consult with your health care provider if you feel you need to use the product for longer than the time period recommended on the label. Why are the directions changing now? After review of scientific literature and testing, the FDA has announced that NRT products do not have significant potential for abuse or dependence. 3 Has the formulation of Nicorette changed? No. Only the directions for how you can use the product have changed. Some stores may not yet have packages with the new directions for use. However, the product is exactly the same. You can use any package of Nicorette following the new guidelines. So I can smoke while using Nicorette? For some people, making the switch from cigarettes to Nicorette happens all at once. Others may not immediately be able to completely stop smoking on their quit day. The important thing is your commitment to quit. The FDA has announced that there are no significant safety concerns associated with using products like Nicorette with a cigarette.3 What should I do if I slip up and have a cigarette? If you have a cigarette during your quit, there’s no reason to fear and it doesn’t need to be the end of your quit. You can — and should — throw away your cigarettes and keep using your Nicorette so that you can stay on track.1, 2 What if I need more time to quit? That’s okay. The FDA has announced that Users of NRT products should still use the product for the length of time indicated in the label—for example, 8, 10 or 12 weeks. However, if they feel they need to continue using the product for longer in order to quit, it is safe to do so in most cases. Consumers are advised to consult their health care professional if they feel the need to use an OTC NRT for longer than the time period recommended in the label. How does the cost of quitting compare to the cost of cigarettes? While every exact circumstance is different, we can use some general guidelines to see that quitting with nicotine replacement therapy is often less expensive than smoking for that same time period — and it absolutely saves you money once you’ve quit. The Cost of Quitting vs. the Cost of Smoking 12-week Nicorette quit $320.93* 12 weeks of cigs/pack a day $586.32 (national average) *estimated based on 6 weeks at 9 pieces a day, 2 weeks at 6 pieces a day, 5 weeks at 4 pieces a day and 2 weeks at 1-2 pieces a day Given the new flexible ways to quit, is it still okay to quit all at once? The recommended approach is to quit smoking all at once the day you start Nicorette or NicoDerm CQ. You can use the products for the recommended time period and if you never slip up during your quit, that’s great! The new directions are there to add more options to your ways to quit, but they don’t take any of your existing options away. Back to top ^

Nicorette and NicoDerm CQ have been found to have a well-established safety profile in 56 clinical trials over the past 25 years.4 Most recently, the FDA has announced that there are no significant safety concerns with using Nicorette or NicoDerm CQ and a cigarette together. That’s why you can start using these products even if you aren’t immediately able to stop smoking and why you can — and should — keep using the product after a slip-up. Why Nicorette and NicoDerm CQ? 25+ YEARS
OF FDA APPROVAL
56 SAFETY
AND EFFICACY STUDIES
HELPED OVER 7 MILLION
PEOPLE QUIT IN THE U.S.*

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Former Drug Facts Labeling Warnings: Do not use
if you continue to smoke, chew tobacco, use snuff, or use [NRT product] or other nicotine-containing products.
Directions: Stop smoking completely when you begin using the [NRT product] It is important to complete treatment. Stop using [the NRT product] at the end of [a specified number of] weeks. If you still feel the need to use [the NRT product], talk to your doctor
Recommended Drug Facts Labeling Warnings: None. The “Do not use” statement has been deleted. Directions: Begin using the [NRT product] on your quit day
It is important to complete treatment. If you feel you need to use [the NRT product] for a longer period to keep from smoking, talk to your health care provider
You can read the complete FDA statement at http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm345087.html Back to top ^

Every Nicorette and NicoDerm CQ product gives you the flexibility to start using it even if you can’t immediately stop smoking, the confidence to know there are no significant safety concerns if you slip up and the option to stick with it even if you need more time to quit. Make your plan for how you want to quit and then choose the product that works for you to get you there. Nicorette Gum Calms cravings Controls your nicotine intake Occupy your mouth A variety of great-tasting flavors Anytime, anywhere convenience Learn about
Nicorette Gum
Nicorette Lozenge Provides craving relief that lasts Control your nicotine intake An alternative to chewing gum A practically unnoticeable aid Anytime, anywhere convenience Learn about
Nicorette Lozenge
NicoDerm CQ Helps prevent the urge to smoke all day long A low-maintenance solution A non-oral medication A clear, thin, discreet patch Flexibility to use for 16 or 24 hours Visit NicoDermCQ.com
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* Based on sales data.
1 Ferguson SG, Gitchell JG, Shiffman S. Continuing to wear nicotine patches after smoking lapses promotes recovery of abstinence. Addiction. 2012 Jul; 107(7):1349-53.
2 Hughes JR. Motivating and helping smokers to stop smoking. J Gen Intern Med. 2003; 18:1053-1057.
3 FDA Consumer Health Information, Nicotine replacement therapy labels may change. April 2013. Available at: http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm345087.htm.
4 GSK data on file.
New directions for use recommended by the FDA. Doubles your chances of quitting vs. placebo. Use as directed. Behavioral support program increases chances of success. Many people require several quit attempts to stop smoking. These products are part of an 8-12 week program.
@ 2013 GalxoSmithKilne