Of course you need willpower to quit, but knowing how and where to apply your willpower is the real trick to stopping for good. Your cigarette cravings may come during familiar situations (i.e. drinking coffee, driving, etc.), but the root cause is not the situation. It's the brain's addiction to nicotine.

	Fact: Therapeutic Nicotine, such as Nicorette® stop-smoking gum, increases your chance of success by relieving your nicotine cravings, allowing you to focus your willpower on changing your behavior.

Nicotine addiction causes your brain to link everyday habits with smoking. So you're actually fighting a battle on two fronts — physical and habitual. Understanding both is key to changing your behavior, making healthier choices and starting a new life as a non-smoker.